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The 2nd Avenue Shopper
Working along side the MTA and the Manhattan Chamber of Commerce, the 2nd Avenue Shopper is to promote community collboration to enhance economic stabilty.
For a small business, visibility is key to economic prosperity. Since the construction of the 2nd Avenue Subway began in earnest, foot traffic has declined by as much as 30% in some areas. This leaves fewer funds available for marketing. Furthermore, obstructions have also inhibited businesses from advertising on local street corners.
The Second Avenue Shopper is here to:
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Inform the public of events of interest taking place along 2nd Avenue on the Upper East Side
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Update daily specials from local 2nd Avenue merchants from 63rd to 97th streets who are impacted by the subway construction
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Attract foot traffic to 2nd Avenue stores
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Enhance the Shop 2nd Avenue brand
Thank you to all the businesses that celebrated 2nd avenue's community spirit and small businesses on November 29th, Small Business Saturday.
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